Selling a property?

Stage it to sell faster, and get the best price possible. 

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Are you a homeowner, developer, investor or real estate agent with a property to sell?

 

I stage properties in Cape Town's Southern Suburbs, City Bowl and Atlantic Seaboard. My purpose is to help sellers sell their properties faster.

 

Home staging is a marketing tool. Once you put your property on the market, it becomes a product like any other, competing for buyers. You need to present it to the market in the best possible way. 

 

I've been staging properties since October 2017. I'm delighted to report that 85% of the homes I staged by the end of 2019 sold in the first month. Six sold on the first day. Two of my own properties sold through staging: one of the first show day and the other on the preview night.

 

Wouldn't you like yours to do the same? Let's talk about your property and how I can help.


Liesa Jossel

Why it makes even more sense to stage in this market 

Staging started in a recession in the USA in the 70s when one clever agent, Barb Schwarz, realised she needed an advantage for her properties to be noticed first. Staging is now a billion dollar industry in many countries because there is a need for it. Just like most people need an estate agent to market their property, so sellers need to entrust the visual aspects of the marketing to professional home stagers.

Here's why you should stage:

Want to know what goes into staging an empty property? Click the video below.

Outshine the competition

In Cape Town right now, there are 725 properties for sale in Sea Point, 253 in Constantia and 190 in Claremont Upper. Your property needs to stand out and appeal to the greatest number of buyers.

As sellers, we are not objective about our own properties. We are financially and emotionally invested in them. So, we are not the best people to answer these questions:

  • Can my home compete with 100s of others photographically? Does it outshine the competition?

  • Does it present in a way that appeals to buyers? Do I even know what buyers want?

  • Do I want to stick to my style because it's mine, or do I want to sell my house?

Do the maths

Selling is stressful. Waiting for a sale for months on end is even more trying. And then, there are the holding costs. You still have to fork out for the mortgage, rates, levies, insurance and keep the property maintained. Work out how much that would cost you if your property doesn't sell in 3 months.

Every estate agent knows that if a property hasn't moved after three months, there is an inevitable price reduction of around 10%. On a R3 million property, that's R300 000 gone, in addition to your holding costs.

Yes, staging requires an investment on your part. But if you're looking for a stress-less sale with an excellent return on investment, staging is the way to go.

Staged properties are selling now
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How I can help you sell your property

Let me furnish your empty property to sell fast

Empty properties spend at least 3 times longer on the market than staged properties. The current average time spent on the market in South Africa for all properties is 107 days (2019: last quarter stats). 

Gone are the days when you can just put your home on the market as is and it will sell. It's a buyers' market and it's all about that first online impression. Potential buyers simply skip over empty properties online.

If you are in Cape Town and have an empty property you want to sell, send me photos and I'll give you a quote.

Let me restyle your home to sell fast

Living in the home you want to sell? I'll restyle it using your furniture to get it ready to sell. I'll tell you what to keep and what not, and help you get the right accessories to appeal to the greatest number of buyers.

How it works

  • If you're in Cape Town's Southern Suburbs or City Bowl: I come to you and we spend an hour going over your property, starting at the kerb. Cost: R1500

  • If you're anywhere else in the world: You send me photos of all the spaces and we schedule a Zoom session of up to 2 hours. You can take notes and I will also send you a link to the Zoom recording. Cost: R1500

What people say

Carol Knopf, Pam Golding

Liesa and I have worked together on several properties. We met when I sold her investment property that she staged. It sold in a day.  Recently, I sold Liesa's own home that she staged. It sold on the preview evening for 98% of the asking price. Many other properties she has staged have sold on the first show day. One even sold for over asking. Liesa literally transforms properties into desirable homes. 

Sarita Sehgal, seller in De Waterkant

Liesa's excellent design sense and practical approach ensured my apartment got sold quickly in a difficult market. And for the full asking price.

Brendan O’Brien, Urban Spaces Developments

I’ve done several developments in Cape Town and know that no matter how beautiful a property is, if it’s empty it takes ages to sell. Liesa has staged two of my luxury developments, with great flair. She is an absolute pleasure to work with, and her staging made all the difference to my sales.

Lisa Kretshmar, Kapstad International

Liesa and her team are great! Fresh ideas, beautiful pieces, great finishing touches and it all gets done in a flash. As an estate agent, having worked with her a few times to see the results, I would highly recommend her staging services. Two of the properties she staged for us got full asking price.

Anthony Hall , seller in Rosebank

The staging was very aspirational and tasteful, and I also appreciated Liesa's project management of the painting. The COVID hit but my house still received a reasonable offer based only on the photos.

Grant Holton, KWSA properties

Liesa staged a property I had been trying to sell for months with the tenant's furniture in. Once Liesa brought her great ideas and did the styling, the house sold in a week!

©2017 by Home Stagers Cape Town

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