It’s amazing how unrealistic we, as sellers, can be about our own properties and what we think they’re worth. I include myself in this! We often get emotionally attached and overestimate the market value, which leads to homes sitting on the market for weeks, even months.
With each passing day, the listing becomes stale, fewer people show interest, and eventually, that dreaded “PRICE REDUCED” label appears. Suddenly, our biggest asset is being advertised for far less, and the listing screams "desperate seller!" It's not the place any homeowner wants to find themselves.
This is often when I get called in for home staging. Whether the home is vacant or occupied, my job is to transform the space and make it as appealing as possible to potential buyers.
Staging is about more than just adding furniture—it's about creating a vision that helps buyers emotionally connect with the home. A well-staged home can make a huge difference, reviving interest and generating offers.
For example, in 2022, the homes I staged in Cape Town consistently sold faster and often at better prices, and these results have been pretty steady year after year, sometimes even improving!
84% of the homes I home staged in Cape Town's suburbs sold in less than a month. These stats are not luck. It's years of home staging experience of knowing what attracts buyers.
The right presentation can make all the difference, especially when you’re trying to avoid that dreaded price cut.
The result: once an empty house is staged, it is transformed. The new photos show a happy, warm and coherent home, which says "buy me". The buyer who glossed over it online when it was empty, now stops, considers, and is hooked!
OFFER IN.... SOLD!