As an investor with a property in Cape Town, you want to furnish your Airbnb to suit your business goals. How you choose to furnish it can greatly impact the type of guests you attract and the overall profitability. Below are two approaches to consider, based on your long-term vision.
Option 1: Lower Prices, Higher Occupancy, Faster Turnover
If your priority is keeping your Airbnb fully booked at all times, opting for a lower daily rate can attract budget-conscious guests. These travellers are generally looking for affordable stays and are less concerned about luxurious amenities or designer décor.
How will we furnish it?
In this case, we can furnish the space with budget-friendly items, including a mix of second-hand pieces, basic new furniture, and creative finds. While this keeps your initial costs low, it’s important to remember that cheaper items may not last long—they're more prone to wear and tear and will likely need replacing more frequently. High-traffic areas and items like beds and appliances should still be durable, even at a lower price point. This approach is perfect for owners looking to maximize occupancy on a budget while keeping maintenance in mind.
Option 2: Higher Prices, Fewer Bookings, Higher Quality Guests
On the other hand, if you're looking to attract discerning travelers who are willing to pay for quality, a higher upfront investment in premium furnishings is the way to go. Guests at this price point expect comfort, style, and durability, and are often willing to pay more for a memorable experience.
How will we furnish it?
Here, we’ll focus on high-end, durable furnishings from reputable stores and local artisans. These pieces will not only elevate the aesthetic appeal of your property but also stand the test of time, meaning less frequent replacements and maintenance. This approach creates a unique, luxurious space that attracts higher-paying guests, resulting in fewer but more profitable bookings. Additionally, investing in quality will give your Airbnb an edge in attracting positive reviews, which can further boost occupancy rates at higher price points.
PHOTOS Below: A before photo of an apartment in Woodstock with the long-term tenant's furniture.
After: Fun and colourful mid-modern apartment, a mix of old and new.
PHOTOS Below. BEFORE: An empty canvas to work with in Noordhoek. AFTER: A luxury lounge to attract high paying guests. The furnishings in this apartment cost more but are easy to clean, durable and won't go out of fashion soon.
The Bottom Line
While it may be tempting to go for cheaper furnishings to save money upfront, keep in mind that you'll likely spend more over time on replacements and repairs. On the other hand, investing more initially in high-quality pieces will result in longer-lasting furniture, fewer maintenance issues, and guests who are willing to pay premium rates for a well-furnished, comfortable stay.
Whether you choose the budget-friendly route or a premium design, both approaches can be tailored to your investment goals. It’s all about finding the balance between cost, durability, and the type of guests you wish to attract.
Contact me for a chat: Liesa +27 0848432426 or write to homestagerscapetown@gmail.com
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