top of page

How to market your property for the highest price: How much value does staging add?


staged home Cape Town ge best price property
This tired older home looked modern and chic after we staged it and made for a quick sell.

Selling your home is more than just listing it online and hoping for the best. A good estate agent—one with a strong reputation, deep market knowledge, and proven results—is key. But how will they actually market your home?


Some agents take a passive approach, saying: “Don’t do anything. The next buyer will change everything anyway.” Others understand that home staging services can significantly impact buyer interest, making your property more marketable and ensuring it sells faster and for a higher sale price.


Why home staging matters

In Cape Town, property staging has proven to be a game-changer for homes of all price ranges. Home staging helps buyers imagine themselves in the space, creating an emotional connection that increases the likelihood of an offer.


It’s not enough to simply declutter. That’s just the beginning. Staging your home is about much more than tidying up—it’s about creating a space that flows seamlessly, highlights the best features of your property, and maximises its appeal.


Professional staging takes into consideration traffic flow, focal points, balance, symmetry, and purpose. For example, each room should feel purposeful, with clear areas for relaxation, work, and socialising. Furniture should be arranged to encourage natural movement and highlight the best features of the room, such as views or architectural details.


The value of home staging

Liesa Jossel, of Home Stagers Cape Town, has successfully staged homes across the city, including in Constantia, Fresnaye, Claremont, Mowbray, Oranjezicht, Rosebank, Tamboerskloof, Vredehoek, Woodstock, Kenilworth, Big Bay, Newlands, Observatory, Melkbosstrand and De Waterkant, as well as Franschoek, Paarl and Somerset West.


The results speak for themselves: 80% of these homes sold in less than 30 days.


Why is 30 days the magic number?

Homes that remain on the market for longer than 30 days often raise red flags for buyers. Overexposure can lead to the perception that something is wrong with the property—whether it’s the price, condition, or appeal. As a result, price reductions often follow, leading to a lower sale price.


A staged home, however, grabs attention quickly, creates a positive first impression, and encourages serious buyer interest, helping you sell faster and secure a greater return.


Does your agent understand home staging?

A top agent should not only have a great reputation but also a proven strategy to market your home, and that includes the importance of property styling and home staging. When interviewing agents, ask:

  • How will you present my home to potential buyers?

  • Do you recommend staging a house for sale?


If their answer is “the next buyer will change everything anyway,” it might be time to look for an agent who understands the value of home staging.


Why home staging is an excellent investment

Staging is more than just a cosmetic touch-up; it’s a strategic investment in selling your property for the best possible price, and quicker than you might think. The right staging will make your home stand out from the competition and help prospective buyers envision themselves living there, which is key to securing a sale. While there’s an initial outlay for staging, it’s important to understand that you are investing in the future sale of your property. As the saying goes, "you have to spend money to make money."


Three main types of staging:

Staging for photos

When your home has the basics—a solid structure, furniture, and layout—but may lack the finishing touches that truly elevate it, staging for photos can make a world of difference. A stager can bring in soft furnishings, art, and accessories to create that wow-factor that draws people in. This economical approach ensures your property shines on property portals, catching the eye of potential buyers who are browsing images before deciding whether to visit in person. Your investment pays off by making your property look more desirable, ensuring it stands out against others in the same price bracket.

Restyling for photos

This involves us working with what you already have—no need for new furniture or large purchases. A stager will help you rearrange your space, focusing on creating a flow, highlighting focal points, and improving the balance and symmetry of the room. The result will showcase the property in its best light.

Staging empty properties - the full monty

For properties that are empty, staging obviously has an even more significant impact. Agents battle to sell empty properties and it's well known they sit on the market longer and sell for a lower value. Modern upmarket furniture and accessories allows buyers to see how each space can be used comfortably. It creates a "feel-good" factor—buyers get a sensory experience that makes them more emotionally connected to the property, which can lead to quicker offers and a better price. Studies have shown that properties staged for sale tend to sell faster—within 30 days—because overexposure can lead to a perception that the property is undesirable. The sooner you get it off the market, the better.

Below: Staging transforms properties, whether empty or restyled. Check out these After and Before examples.


What next?

If you’re the kind of person who likes to get the highest price, listens to experts, and understands the value of investing money to make money, get in touch with Liesa.


From there, the process is simple:

  1. Start with an introductory phone call.

  2. Send photos of your home, or if it's already on the market, send the URL via WhatsApp to +27 848432426 or email homestagerscapetown@gmail.com.

  3. Liesa will ask a few more questions to understand your needs.

  4. You’ll receive a comprehensive proposal, including the items she’ll bring and a detailed cost breakdown.

  5. You’ll be informed about the length of the contract, and payment is partially upfront, with the balance due on delivery.

  6. Expect a turnaround of 7-14 days, as Liesa has a large inventory.


If you're looking for restyling or interior decorating, the process starts with an initial consultation fee. After spending time going through your home and providing advice, you’ll receive a detailed report, and you can take it from there.


Thinking of selling? Give your home the advantage of professional home staging. Contact Liesa to make sure your home stands out, sells fast, and sells for a higher value.


Call: +27848432426



Comments

Rated 0 out of 5 stars.
No ratings yet

Add a rating
bottom of page