Trying to sell a vacant home? Why you should stage your home professionally


If you’re wondering why it’s been months since you put your home on the market and it still hasn’t sold, it may well be because it’s empty.

It’s much harder to attract online browsers to a home that is unfurnished as all they see are naked walls and floors. And if they don’t like what they see online, you can be sure they won’t be spending their Sunday afternoons viewing your property.

Give emotional cues

Vacant properties offer no clues to the prospective buyer that this might their dream home. This is also – and perhaps especially – true of development and flipped investment properties. As beautifully finished as they are, there is little to distinguish them from other properties. Essentially, to an online browser, they all look the same. Vacant properties tend to sit on the market for months, going stale, suffering from overexposure and eventually a reduction in price.

Take a look at these photos that I have taken onscreen shots. They are all great renovations. You can see that the finishes are good, and the paintwork fresh. The cupboards and flooring look new. BUT is there anything in these photos that says “hello” to you? Does one stand out over the other?

More than that, can you tell that these are three different properties?

(PS These are all screen shots of apartments in Seapoint, ranging from R3 to R6 million.)

Buyers are looking for clues to visually hook them in; to gve them a glimpse of the lifestyle they are looking for. An empty property does not speak of a lifestyle, of a place to call home.

Styling to appeal to specific markets

That’s why staging your empty property professionally is such a good idea. A professional stager knows how to give hints to prospective buyers that resonate with them. We style homes to appeal to buyers in specific target markets. A Gauteng parent looking for an investment flat for their first year university-going child will subliminally pick up clues such as a Mr Price desk with text books and a big squishy bean bag to flop down on. The same décor would not be appropriate for a house that is being marketed to retirees!

Staging is an investment

Of course, bringing in a professional company is not free. But since you