There are currently 62 apartment block developments with hundreds of units on the market in Cape Town, starting from R700 000 and going right up into double digit millions. Developers needing to sell multiple properties have several options to attract buyers: from selling empty, to buying a fully staged apartment. Here are some pros and cons of each:
1. Buy a pre-styled arrangement from Home Stagers Cape Town
Professional home stagers know how to tug on those heart strings that make buyers' hearts soar.
PROS | CONS |
| Initial capital outlay:Â Your will need to front up with the entire cost - probably equivalent to 2-3 months rental cost. |
low: BFORE AND AFTER. The developer had 19 townhouse units to sell or rent. This was accomplished in four months, two months earlier than they hoped for.
2. Buy the staged set up yourself
I sometimes quote developers who decide to buy the furnishings themselves. An agent or member of the office staff gets tasked to do this.
PROS | CONS |
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e AFTER AND BEFORE. The developer had numerous generic apartments to rent. After staging, the agents couldn't thank me enough. It brought in droves of applicants.
3. Hire an interior decorator
Stagers and decorators do very different work. My aim is make your Cape Town property development look desirable to a large group of buyers so that it sells fast. An interior decorator isn't concerned with saleability, but with making the owner happy. Home stagers like Home Stagers Cape Town have more experience in furnishing properties for sale.
PROS | CONS |
Decorators can put together a lovely set up. | Long lead time: Most decorators don't carry their own inventory. So their lead time in putting together a project is longer than a stager's. Buying new products: Because they mostly don't have their own inventory, they have to buy new. Even if they get a trade discount - which they may not pass on to you - it's inevitably going to work out more expensive. |
4. Rent with Home Stagers Cape Town
I recommend this home staging option if you only have a few units in a development to sell. You can contract to rent for 30 days or longer.
5. Market your development without furnishings
A bad idea in this very competitive market. See below:
Below: THREE EMPTY PROPERTIES. Do you find this appealing? No, of course not!
6. Digital staging
I see a lot of computerised virtual staging - some very professional, some really bad. But when a buyer has an image in mind and arrives to a cold empty space, they feel deceived and let down. Research shows that the longer a buyer spends in a property, the more likely they are to buy. Buyers typically spend much longer in staged homes.
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