There are many factors that go into staging an empty property, and it’s definitely not a one-size-fits-all process. That’s why I don’t use a standard price list. Instead, I provide customised quotes based on the specific needs of each property. I usually do this after reviewing photos and occasionally floor plans, which give me an idea of the property's size, style, and requirements.
Here are some key factors I consider when quoting:
1. Size of the property: Larger properties require more—and sometimes bigger—furniture, which adds to the cost of transport and labour and time installing and removing. For example, a big home might need larger dining tables, additional seating, or oversized artwork, all of which need careful planning, packing, and installation.
2. Number of items required: Even in a smaller living/dining area, the number of pieces needed can quickly add up. Take, for example, a basic setup: a three-seater sofa, two occasional chairs, a coffee table, a dining table with four chairs, two large rugs, a console, plants, art, and décor pieces like books, cushions, and vases. That’s a lot of items, and they all need to be transported, unloaded, and arranged. This isn’t a small operation—it often takes a large truck, several assistants, and a full day’s work to stage even a smaller space.
If you do an inventory of the items in the small living/dining area below, you'll see it adds up to a lot of furniture:
1 x 3 seater sofa
2 x occasional chairs
1 x round coffee table
1 x large rug
1 x entrance hall table
1 x round dining table
4 x chairs
1 x round rug
1 x basket on wall
3 x scatter cushions
1 x plant
2 x orchids in vases
4 x objets
Several books
1 x throw
Here is the view from another angle, which includes:
1 x large art above sofa
1 x large art above TV console
1 x Tv console
1 x side table
1 x large vase with leaves
Several books
1 more scatter cushion that we couldn't see in the first image
3. Style and price range of the property: I stage all my properties with a modern, stylish look. There are no dated pieces or hand-me-downs in my inventory! For more luxurious homes, higher-end furniture is often required, and this naturally adds to the cost. The aim is to create an aspirational environment that reflects the lifestyle your potential buyers want.
4. Number of areas staged: Not every room in a house gets staged, especially for mid-range properties. Typically, we focus on key areas like the living room, dining area, kitchen, and the entrance. The main bedroom is usually staged as well since it’s a critical space for buyers. Kids' rooms or guest bedrooms are often left untouched unless specifically requested. Patios or outdoor areas might also be excluded unless they’re a selling point, in which case staging them is an option.
5. Transport and labour costs: Even for smaller homes, staging requires at least one truck and a team of two men, plus me and often an additional stylist. For larger properties, it can mean two trucks, three movers, and up to three days of work due to the increased number of items and the complexity of the staging. My team has been with me since I started in 2017, and they’re experts at packing, transporting, and setting up furniture with care.
6. Ease of access to the property: The logistics of getting furniture into the property also affect the cost. If the property has difficult access—like needing to carry furniture up several flights of stairs because the elevator is too small—it will increase the time and manpower required, adding to the overall cost.
7. Length of staging: I typically stage homes for 30 to 45 days. For luxury properties, which tend to take longer to sell due to fewer buyers and potential delays with financing, I recommend a 60-day minimum to ensure the property has the exposure it needs.
8. My home staging expertise: When you hire a professional, accredited home stager, you're getting much more than just furniture rental. You're hiring someone who knows exactly how to make a buyer fall in love with a home. We understand how to arrange furniture for maximum impact, what elements to emphasize, and how to create an emotional connection that leads to offers. This expertise is key to getting your home sold quickly and at the best price.
Considering all these factors, along with my business expenses, my starting price for staging a small apartment or house is R28,000 for a 30-day period. While it’s not a small investment, the return can be priceless when your property sells quickly and for the asking price.
Comentarios